For Abloh, football is an opportunity to blend memories of his youth — playing hip-hop tracks on the way to high school soccer matches, for instance — with his interests in mixing lifestyle and sport branding. It's big and bold and full of nuanced visual cues. In a word, his collection is predicated on the visceral.

“The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography," says Abloh.

Additionally, all the numbers refer to those Abloh wore during his playing years and the team’s logo, a lion juggling dots, pays homage to ubiquitous crests and the pattern of dots Abloh formed when thinking about how to explain, at the most basic level, the optimal place on the foot to strike a ball.

Honouring the world's passion for the beautiful game, "Football, Mon Amour" celebrates  football's athleticism and universal allure.

Levering Nike's latest performance and material innovations, this collection refracts football's storied heritage through Abloh's personal connection to the sport.

Whether you're a fan, player, or hungry dreamer, the "Football, Mon Amour" collection will give you a new perspective on the beautiful game.

Items from the Nike x Off-White “Football, Mon Amour” collection are available here now at www.feelingthis.co.uk

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